The Best Way to Start A Business and Become an Entrepreneur

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Kaye Smith:

Hi guys. I’m Kaye Smith and welcome to Outlier where we not only share inspiring stories of entrepreneurs doing extraordinary things with their businesses and their lives outside the comfort zone, but we also help potential and existing entrepreneurs become the Outliers in their industry.

Today, I’m joined by our founder and CEO, Andrew McCombe and we’re going to discuss how to start your business if you think you’re an Outlier to see if it can help you in some way. Hi, Andrew, how are you doing today?

Andrew McCombe:

Good thanks Kaye. Great to be on the call.

Kaye Smith:

Yeah, it’s gonna be a great one. So first we’re gonna go recap over our episode that just launched this week with Dale Beaumont, who is Australia’s premier business coach. We’ll also go over what is an outlier and what we do outlier and then how you can start your business as an outlier. So do you wanna take it away on your, um, your takeaways for Dale?

Andrew McCombe:

Yeah. Thanks Kaye. So I guess for the viewer’s sake, if you haven’t watched Dale Beaumont’s Outlier episode, yet you can do it here https://youtu.be/7NHlFzmgfRI And if you wanna watch all of the episodes of Outlier, you can do that by clicking the link here www.Outlier.tv/Watch,

Or I’ll put the links in the description below for you and obviously with Outlier and our mission, which is to share inspiring stories of entrepreneurs, doing extraordinary things in their businesses and lives, outside the comfort zone, in a bid to inspire other young potential or existing Outliers and entrepreneurs to do the same, then I’d also love it if you could like, comment and or share the video with any other Outliers and entrepreneurs that are out there. And that also helps with the algorithm to spread our message as well.

So guys, a quick summary from me on Dale’s episode, it was very inspiring for me.

I’d known Dale for many years and the big thing for me was that we had a similar, (which I didn’t realize at the time)we had a very similar connection in that his brother died at a young age as did mine. And it set him on a huge path of discovery as it did for me.

So that was the first takeaway I guess I got from Dale was, the sudden tragic event happened at a young age that then took him to doing a lot of personal development courses, that then turned him actually into all the learnings that he got, turned him into being a prolific author. He authored 19 books and became one of Australia’s best selling authors on an amazing business model that he applied to that process. He then turned it into a business called Business Blueprint, which helped entrepreneurs effectively do what he’d done with his book process, but now it helps them in so many other areas of business.

It’s just a fantastic story in regards to tragedy, turning it into a business. Dale himself sort of tuned into what made him an Outlier, which I’ll get into in a sec.

But the other thing that is a great thing about Dale is he’s created his business so that it supports his life. So he effectively will travel for four months of the year and his business supports that. So he doesn’t have to do one or the other. He does the same, both at the same time and he teaches others to do the same. So that’s another thing that I am massive about, that’s my whole life’s been about that and that’s what Outlier’s about, and we’ll talk about that as well. So the first real key lesson I got Kaye from Dale was when he went through that tragic event, he asked himself some pretty deep questions.

And the biggest question he was asking himself was how am I going to be happy effectively, cause he was in such a state of grief. And so if there was a learning that I would share to the viewers in that regard is that it’s really important to ask quality questions and not just any random questions, but questions that are in alignment with the outcome that you’re after.

In Dale’s case it was happiness. He didn’t believe he could be happy ever again. He was in that much grief and it wasn’t until he saw a billboard on the side of a road at one point that effectively had two people looking so happy and it was related to a workshop and with his reluctant openness, cause he was in pretty bad way at the time, he decided to actually attend that event. And that was the trigger to, open up everything else on this whole journey.

So the first learning there Kaye is just ask yourself quality questions about the outcome that you want and also trust in the process that the answers don’t necessarily come straight away. So sit on them for a few days and let your subconscious go to work and over time it will bring you some pretty good answers and they’ll come in the form of insight, or impulse, or intuition, or a quiet voice that starts talking from within and in Dale’s case, it was a bit louder than a quiet voice.

It was a billboard on the side of the road that kind of slapped him in the face that challenged his belief that he couldn’t be happy again, but he was lucky that he took some inspired action on it. So that was the first lesson Kaye.

Kaye Smith:

Great and so when somebody is in that state of grief or going through some real personal tragedy or, you know, whatever it is, that’s really affecting them in a negative way. How can they make sure they’re asking those quality quality questions to themselves?

Andrew McCombe:

That’s a great question, because obviously when you’re in that, I use a term when your emotions up, your intelligence goes down, right? So how do you, well it’s, it is really hard. So the key for me and I recommend with our clients and we do it with all our Outlier sessions is we reduce the emotional charge, which we have tools that we do, to do that. And very quickly the intelligence comes back and then we tune inward and get a lot more clarity and direction around the right answers for us.

My answer to that would just be reduce emotional charge. And if you’re not sure on how to do that, then obviously that’s something we help people with but there’s many, many tools that can help you out there with that. But I also encourage sometimes when you do it for yourself, because you are trying to remove your own emotional charge, it’s sometimes harder than having someone else support you in the process.

Kaye Smith:

Yeah because you can be really deep in that process and it’s kind of, you know, it really takes over your whole world. So it really is important to get the help as well

Andrew McCombe:

One Hundred percent. So it’s always easier to have an outside observer because we can often get stuck in our own feelings.

Kaye Smith:

There’s something that related to this that I saw into Dale’s episode as well, is that, you know, from his experience, he said the people who are the most successful from all the books that he written and you know, the people he’s worked with, were the people who had to deal with the most amount of stuff, which is really inspiring for anybody, that’s going through something right now to know that there is hope, that they can be great.

Andrew McCombe:

Well, it’s a huge part of Dale’s work isn’t it? He talks about all his mentors and everyone he’s learned from, he sees as a mentor and obviously guys, you are not alone. I know you feel like you’re alone at times, but there is an immense amount of support out there. So I think the key here is once you get clear on the questions you want to ask around the direction you want to go. So the question would be to me, what does success look like for you? Whether that’s just personally or professionally. And then what does it feel like?

The key here is actually the feelings, but then once you’re clear on what it looks like, you could ask yourself, so who do I know who’s had similar success. It doesn’t have to be the exact success but who has had similar success that I could then mentor from.

And it could be through their books, they might have education programs or you could just ring them up and go and have a cup of coffee or whatever with them. And I promise you the more successful people are, they’re actually the more likely to want to share their success with others. So don’t feel that they’re gonna go, oh they’re not going to be interested in me.

Trust in the process and I promise you, if you are showing commitment to a successful person, they really value that and they’ll take that ahead of someone who’s half baked. So if you show that you’re committed, they’ll definitely try to support you most of the time.

Kaye Smith:

Okay. That’s really, that’s a really interesting intake and I know that’s one of our future episodes. It’s something that Jacinta talks about, surrounding herself with successful people and learning from everybody around that’s already been there and done that before to make your own successful business. So that’s a definitely a common trait, that’s that’s an Outlier trait for sure. So, what was your second takeaway?

Andrew McCombe:

So the second takeaway Kaye is, once we’ve asked ourselves the quality questions I mentioned before the subconscious goes to work, to find us the answers. So what’s really important and there’s a lot of gurus out there that talk about hustle and they talk about massive action. And I am so adverse to that because it’s a step that literally says burn yourself out 18 hours a day in the hope of, in some of that action, it’s sticking.

It’s like throwing a whole lot of spaghetti up against a wall and hoping it sticks. What I would prefer you to do is take inspired action. So when I look at Dale’s work and what happened for him, he saw the billboard of two happy people where the workshop was all around happiness and he took inspired action and went to the workshop. So the more you ask questions of your subconscious, you start to get the voice coming up saying what you need to do next.

And I promise you, and this happens in many of our sessions within three to five seconds of asking yourself a question. Usually the answer your subconscious gives you is the right action to take. So the next point here is take inspired action on the intuition that you’re getting. And what I mean by that is it’s a trust exercise, but if it doesn’t feel right, don’t do it. Don’t take massive action don’t hustle. If that doesn’t feel right to you. So that is the next step. Ask yourself quality questions and take inspired action on the answers that are coming to you.

Kaye Smith:

And with that as well. That’s also, you know a trial and error process because you know, when you’re not used to taking inspired action, you can feel insecure about it or not sure if you’re gonna make a mistake and if it goes wrong. And if you’re not used to listening to your gut feeling. So I guess it’s also a note to say, don’t give up on it as well that you might take an action and it might not be where you wanna go, but the more you practice it’s like going to the gym, isn’t it. And every time the more, you kind of follow your gut.

The more you take this inspired action, the more you going to get confirmation that you’re on the right path and you’re doing the right things.

Andrew McCombe:

So if we look at Dale. What happened with Dale is he went to that first, seminar or workshop or whatever it was on happiness. But then that led him on a whole journey of literally every personal development seminar that was coming to Australia, he would attend. And this is where the magic happens. At the time he was doing it for personal (for himself), right, to prove to himself that he could be happy again.

But what was interesting is the more events he went to, most of the people were 50 years or older and he’s like a 18, 19 year old. And they would say to Dale, what are you doing here, mate? Are you lost? And he’s like, no, no, I’m, I’m here to learn. And so what he realized, was that was a big red flag for him.

He’s like, wow, these people keep asking me this question, but then they’d start going. Wow. Imagine if we had had this information when we were your age. So he started thinking, going back to quality questions and he started to think, wow, yeah, I keep hearing this information around me. And he thought, what if I was to set this up for teenagers, or for kids and teenagers. Of my age or younger.

And so that’s what he did. And that was Dale’s first business venture. He set up personal development workshops for young kids and teenagers, which then led him to his authoring books, which then led him to Business Blueprint. So we talk about it a lot Kaye at Outlier, that your external reality is a reflection of your internal. So what that means is anything that’s happening outside of your eyes is a mirror of what’s going on on the inside.

So he was seeing externally these people, they’re literally giving him clues of, you should be doing this for young kids. And so he was smart enough and aware enough to realize he’s hearing it a lot. Usually I have a rule that says, if you hear something three times, it’s the universe talking to you. So he heard the call and he took action on it. So when I talk about inspired action, he took the action. He said, what if I could set this up? And he knew he could. And so he did. That was the inspired action. And then everything’s unfolded ever since.

Kaye Smith:

Amazing. And I guess from the start point of that, and let’s say, you’re not in a state of, you know, adversity or going through a tragedy, a good starting point for that would be like a meditation. For example, like you said before, like sitting quiet with yourself, when we’re in that state of wanting and desiring and listening to ourself, because we crave it so badly. Those inspired actions and thoughts come to us.

Andrew McCombe:

Well, one hundred percent. So you might not need a tragedy for this to occur, but I promise you, there’s a lot of tragics out there who are going through a life in the corporate world (in particular). I used to deal with a lot of corporate people. They go working nine to five, they’re traveling an hour each way to get there and they’re waiting for the weekend where can live their life. And I promise you, they’re literally dying inside.

So even though they’re not going through what someone would call a tragedy, like a death or a heart attack or whatever, they’re living an internal tragedy every single day. So for those people that are out there that know there’s got to be more to life, then definitely meditation is the first step. One thing I will say about meditation, it’s not always a case about just sitting down and trying to be quiet.

Because I know a lot of people struggle with that. I say meditation is anything that you can do. It’s usually a repetitive task that takes your body out of the process. And then your mind quietens down and then start listening to what it’s saying to you. So for some people it could be running or going to the gym, or it could be surfing or it could be playing music, a guitar or piano or whatever, or reading or whatever.

Meditation doesn’t have to be that whole sitting down with a candle and fingers in the OM position etc. It’s, whatever it is that you do that allows you to get in a state of flow that then your inner self starts talking to you. But it’s a really good point. Kaye. And the one other thing I want to mention around this inspired action, and it reminds me of a quote from Goethe that I actually put it in…

I wrote a book called Activate Your Life when I was younger. And I put this at the back of the book and it goes like this. “Until one is committed, there is hesitancy the chance to draw back always ineffectiveness. (And we can all relate to that) …concerning all acts of initiative and creation. There is one elementary truth and the ignorance of which kills countless ideas and splendid plans that the moment one definitely commits oneself. Then Providence moves to. All sorts of things occur to help one that would never have otherwise occurred. A whole stream of events issues from this decision raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would’ve come his way. And so Goethe said, whatever you can do or dream, you can begin it, boldness has genius, power and magic in it.”

And so what that effectively says, is when you take that inspired action, magic starts happening around you. The universe starts to conform around you to support that commitment and bring you unbelievable opportunities. And I’ve got many in my history with my golf TV show background, and everything that happened in there and with Outlier obviously and all the people we get to interview.

But essentially it’s when you jump off the cliff and you finally commit to your dream or to the success that you are after, you will not know in the head what’s gonna happen or how it’s gonna happen, but it does happen. I promise you that. So hence why it’s so important to make sure you commit to an inspired action, not just any old action. Because if you do any old action, very soon, you’re gonna be uncommitted and probably do something else.

Kaye Smith:

That’s just like, just throwing a needle in a haystack or, you know, you’re not really committed to, or like a analogy of, a fisherman trying to fish without bait. You know, you’re throwing the line out there, but hoping something will catch.

Andrew McCombe:

Absolutely. That’s a really interesting one too. It’s a bit of a segue to the third point Kaye, is if you think about Dale, right, this is a beautiful thing for Dale. He, he asked himself quality questions. He took inspired action, but because he’d been going to all these personal development, workshops, he was just, thirsty and absorbing all this incredible learning. So it actually helped him in the process by what he was learning, throw out proper bait, like you say to the fish because he was getting it in reverse.

Essentially that is the third learning. And it’s possibly the one that add the most rocket fuel to Dale’s success, was his thirst for learning (or for quality education). And obviously if he hadn’t immersed himself in so many workshops and seminars, he would not have been getting the insight to start his own personal development company for the kids and the teenagers.

But he wouldn’t have learned half the knowledge that he now shares with other aspiring entrepreneurs, which obviously allows him to make a successful income for himself and others from the knowledge. So it reminds me of another key point or a quote, I guess, and I think it was Einstein said “We cannot solve our problems with the same thinking that we used when we created them.” So having that education, it allows you to see solutions from different angles.

Going back to what we talked about earlier, about mentoring, going and meeting with a mentor. And as I mentioned, it doesn’t have to be necessarily physically meeting them for coffee, but I would recommend that. It could mean podcasts. It could be YouTube videos, it could be reading books, whatever it is that’s inspiring to you. And preferably in alignment with your preferred learning style, that’s gonna help you get the right information to then make the best decisions moving forward.

So the three key points from Dale that I took away, Kaye were: Quality questions. So questions are the answers. As soon as you ask a question, the universe must have answered it. There’s an interesting take for you. The next thing is take inspired action on the insight that you’re getting and then educate yourself specific to that direction that you want to go in. But do it in a way that’s in alignment with your preferred learning style. Because if it’s not like for me, I’ll give you an example, going to university, I’ve got a university degree, but going to uni and listening in seminars, cause I’m not an auditory learner. Wasn’t good for me. So I didn’t go.

Most people go to uni and they take four years. I went for maybe a year out of the four, but because I was so passionate about my degree, I was learning at the gym. I was learning through my sport. I was learning through coaching others outside of, university lecturers talking to me. So make sure you find what works for you and don’t feel bad that you’re not doing it like everyone else, because that’s essentially what Outlier is. We do things how it works for us and we make it work for us and others in the process.

Kaye Smith:

And that’s really interesting because you know, this is a real big trait for Outliers isn’t it, It’s about passion about values and that’s really what makes an Outlier. So do you want to talk to us about what is an Outlier?

Andrew McCombe:

Yeah, it’s a good point. Kaye. So for me, an Outlier is someone, who effectively we just think differently to everyone else. We march to the beat of our own drum. And how do we do that? Well, most Outliers would say they just felt it from a young age that they looked around, they looked at their external environment. They looked at other people and other situations and they were questioning it. Why are people doing that? They could see some of the things they were doing, the behaviours of people and that, and they’re going, they keep getting the same result they’re always getting, but they’re not changing. And so to me as an Outlier, this definitely for me, I look at stuff and I just go, this seems crazy that people are doing certain things, but they’re not even questioning it. Outliers question, everything. And essentially you could say, you know, we’re rebels, but we’re also innovators.

We challenge the status quo. And it’s not that we’re trying to be a pain in the ass, it’s just that we feel like there’s gotta be a better way of doing things. So to me, an Outlier is, I mean, it’s a creator, it’s an athlete, it’s an entrepreneur, it’s an innovator, it’s someone who thinks differently to others. And in one of our other episodes, Lawrie Montague the world’s most famous and well, probably not the most famous, but the best golf coach talks about, if the world’s going one way, Outliers are going the other way. So that’s essentially a way that we’ll know if we’re an Outlier or not. And then the process of identifying that, again, is to go deep within, and then we’ve got a process that we use for that Kaye, that helps them unleash their inner Outlier. And then obviously be able to turn that into a business as well.

Kaye Smith:

Yeah, because I guess a lot of people can feel like they’re an outsider or they just don’t fit in. And they’re going against the grain. They’re surrounded by people that are, you know, doing the same things day in, day out. And they’re the ones that are questioning and not really understanding why they’re the ones that are questioning

Andrew McCombe:

Well, it’s, it’s an interesting point. Like Outliers often think that they’re outsiders and that they’re bad or they’re wrong. And so what I’d wanna say to the people out there who feel like they’re an Outlier or an outsider is it’s not bad or wrong, it’s you, you are being you, it’s okay. So the sooner you can realize that, that that’s your natural self, the better, I guess. And obviously that’s part of the reason, Kaye that we’ve set up Outlier is to create a community of outliers, to support each other in our difference. So one thing that I would never recommend to anyone is to try to be anyone else. So what we are trying to do a is help everyone who, who engages in the process, because they will naturally be attracted to it, is to answer the question, Who am I? And once they’re clear on that, okay, now that I know who I am, or I’ve got a lot clearer understanding, what can I do with who I am to help others who are in the similar a situation and it will be different for every Outlier. But when we look at all our Outlier episodes, you can see that all of them were an Outlier and all of them did it in their own way, based on their passions, their talents and their values.

Kaye Smith:

And I’ve heard that values are really important to business. So why is that Andrew?

Andrew McCombe:

Well, I guess before, before the values is we have a process, right? So when we combine, combine our passions with our talents, we provide the most value. So let’s think about that for a sec. Passions are like rocket fuel, right? So if you are passionate about something, Kaye, I’m gonna feel it right. If you are, I mean, what are you passionate about ?

Kaye Smith:

Life? I guess

Andrew McCombe:

So life, so that’s quite a broad term, right? So let’s, if you’ve got more specific, you’ve got a young child, right?

Kaye Smith:

Yeah, exactly. So experiencing, so just having experiences and just enjoying every moment to the fullest, as best as I can. I I’d guess that would definitely be a passion

Andrew McCombe:

For me. Yeah. So, but if you were to talk to me about the experiences you have with your kid on the weekend, I’m gonna feel that, right. You’re not gonna be bored and you’re not gonna be like low energy. I’m gonna feel it. So I’m gonna feel, well, I want more of that. Right? So they talk about the person with the highest energy always wins. So have a think about that. Whether that’s a real negative energy, it’ll suck the person down or it’s a really positive person raises the person up. So part of the formula; Passions x Talents = Value. So the next step of the process is Talents. Now there’s a talent profiling tool that essentially tells us our primary talent. And it’s literally, it’s, it’s been invented by a guy called Roger Hamilton and I’ll put a link in the description below to the profiling test.

And it’s awesome. It literally says what your innate ability is if you were to lose all of your money today, what would you do tomorrow to make money? And there’s essentially eight different profiles, right? Mine is creator, I’ll create something, which I have with Outlier or Golf Getaway or everything I’ve done in the past. Kaye, you’re a supporter. So you’ll do whatever you can to a team of people to get the outcome you’re after. So you would go and find people to support, right? And there’s eight different profiles. I won’t go into all of them. But when we combine our primary one with our passions, we then create the most value for our market. Because they’re gonna feel it, we’re gonna be good at it and they’re gonna value it. But what’s an addition to that. So not only is that providing value to the market, what we need to do is get clarity on our values.

What do we value? Right. So when I talk about values, if you were to look at any human and look at their behaviour, it’s driven by their underlying core values. So it might look crazy that they’re doing something, but if they value something more than the behaviour itself, they will always behave out of their values. So you’ll see people who might be dodgy characters and you go, why are they doing that? It’s because their values are aligned with that. And then their actions will always reflect that. Or you might look at people who, like, who’s the, um, I forget the name. It’s crazy that I have, but she is a famous Indian nurse who helped all the beggars on the streets. Um, Mother Theresa! Yeah so Mother Theresa, right? Or Mahatma Gandhi, their values were, for Mother Theresa, was looking after the people, Mahatma Gandhi was essentially world peace in a way through, passive resistance.

So their whole life was dedicated to that right. Now in reverse, if someone’s values are financial freedom, they’re gonna look at Mother Theresa and go, well, Jesus, why is she doing that? She’s not getting paid for that or whatever. Why is she doing all of this commitment when she could be earning lots of money? So essentially we all have different value systems, right? So what we have to do when we are looking at setting up our business is go, what do I value? And for me, when it was to do with Outlier, it’s inspiration is huge for me, freedom is huge, being myself is huge, adventure is huge and travel is huge and sharing with other like-minded people is huge. So all of those go into my mix of values. And then I create a brand around my passions, my talent, which is creator and my values.

And then I highly recommend others do the same in that process with themselves. So, if we look at that from a starting process, before you just look at any business and go, oh, that’s good. I’m gonna do that. Let’s not do that. That’s not what Outliers do cause we want it to be specific to them. Because I know if it’s not, it’s not gonna last long. If you are a freedom oriented person who loves change and loves travel and adventure, you’re not gonna run a franchise business that tells you, you must do this every day, follow this system, etc. So don’t waste your time and energy trialing and erroring in all these businesses, when the fastest way to get successful is identify what a success look and feel like to yourself. And how we do that again is identify our passions, our talents, and our values.

And then once we have done that, we then look at the market And we say, well, what are the challenges that my market who would benefit it from my creation? What is their biggest challenges that my solution will give them and not just my solution, but the transformation that my solution gives them as well. So what do I mean by that is, let’s say, you are a video producer and your biggest problem is you don’t have enough clients. And we know that we have a solution for that. That’s the first important part. And we also have the talent and the passion to help them with that. But what are we really giving them? When they have their clients? What do they have? They have the transformation. So this is really important. What is the transformation for a person it’s really just giving them the feelings they want to feel that they weren’t feeling before we gave them the solution. Does that make sense?

Kaye Smith:

It does. And it really goes back to being in what you said before in the beginning about asking those really important questions as well. Because when you’re asking those really important questions about your passions, your values and your talents, you’re then gonna get the sites coming to you to help support that as well. So like you just said, if you take on a franchise, it’s out of alignment with who you are, it’d then be more difficult to take that inspired action for then the universe to open up and give you what you want based on who you are, where when you get that clarity on who you are, your values and natural talents, then other things just open up and it just makes it so much easier for you.

Andrew McCombe:

Absolutely. So one of the things I say is 90% of the journey to me, to get the success is getting the clarity and direction before you even start. So I’ll give you a really classic example of that. I live in Sydney, and if I want to go somewhere, the first step is I need to know where do I want to go? So as soon as I know where I want to go, it’s an easy process. Let’s say Newcastle’s two hours up the road. I know now how to get there. I can use my GPS and it says, Newcastle bang I’m there. But if I don’t know where I want to go. Like, I’m just guessing anywhere. How can I take a aligned action to anything. I’m gonna be running around in circles.

So clarity and direction is the most important part of this. And you get the clarity and direction before you start obviously, or it’s better to try to get that clarity and direction before you start. Obviously we adjust as we go, but if you just go off randomly buying a business or joining a business or whatever, that’s crazy. So that’s another thing I want to talk about is once we are clear on our passions, talents, and values and the market we want to serve and the problems they have or challenges they have and the solution and transformation we want to give them, I would then say, what’s the business model that we wanna apply to it. So when we look at say, if we use Outlier as an example, we have a coaching and consulting model, We have an online program model and membership, and I’m not saying that we do all this stuff, but there are, and some people could do all this stuff.

That’s called a hybrid model. You could have an affiliate model where you are like an influencer and you’ve got a brand and a presence and enough viewers that you then talk about other people’s products and services. I used to have that with Golf Getaway, I had a TV show, and we’d go to all these resorts and tourist attractions and talk to amazing people, etc. But for me there wasn’t the back end. It was just a TV show that talked about all of that. And people would pay me to help them get more business. The other model is, if you’re not ready to start your own business, and there’s honestly nothing wrong with this, find an aligned company that fits your passions, talents, and values and go and work for them, get paid to learn.

And then once you’ve done that, you can say, well, am I now ready to start my own thing? And you may not be, there’s nothing wrong with that. So that’s another way of doing it. The other option is maybe find a way to joint venture with other companies or partners and bring your talents and skills together to then offer to the market as well. So first things first, clarity and direction, then look at your business model. Once you’ve identified the market, the problems and the solutions and transformation you can give them, then say, well, how do I want to deliver this? What is my vehicle of delivery? And then start taking action on it.

Kaye Smith:

That’s really amazing. And just what you said there. I think anybody listening to this can really already have a massive step up to where they were, maybe from the beginning of this session, because everything you just said is so relevant and value to anybody in any industry, in any walk of life, even as like, you know, you said myself as, as a mother, as a single mother or anybody doing anything can really apply what you’ve just said to their life and make big changes and of course we also help and support that as well to people who, who are looking for it.

Andrew McCombe:

Yeah. So I’ve actually written a note down here, Kaye, this is the most important part for the viewer out there right now. And if you look at Dale’s story, if you look at all the other Outliers stories, this is where this comes in really handily. It’s not about the money. It’s not about getting approval from your friends, your family or society, and it’s not about doing what everybody else does or what everyone else expects of you. And it’s certainly not about doing what you think you have to do to fit in. It’s about you doing what is genuinely right for you, and then doing it for others that resonate with the passions, talents, and values that you stand for and the solutions that you offer to their challenges. It’s ultimately about you being you and making a huge difference to others and being rewarded for it financially and energetically. It’s about being met by yourself, your clients, and all aspects of you being you. And that is what Outlier is all about.

Kaye Smith:

Awesome. Amazing. And so if we’ve got an Outlier watching right now, wanting to know, okay, what’s the next step, in the process and how we can help? What, what can they do?

Andrew McCombe:

Yeah, really good question. So we talk about clarity and direction, right? So I’m sure there’s a lot of viewers out there going, they’re feeling it right. They feel, I really resonate with what they’re saying. That’s the first step. You’ll feel it. And then the next step is clarity and direction. So you’re probably not feeling a lot of clarity and direction, but you know deep down something’s gotta change. So what do we do? We offer a free strategy session or discovery session that allows you to get a lot more clarity and direction. We have a process that’ll help you, in our coaching programs, go a lot deeper to start bringing all of this out of you both personally and potentially as a business. So my first step for people would be go to www.outlier.tv/strategysession, fill in your information, jump on a call with myself or Kaye. and we can have that conversation.

The other thing is we are going to have people jump on the call with Kaye and I each week where we are going to have a coaching session on the call. So after our educational piece, we’ll have a coaching session with somebody who may be struggling, but they know they’re an Outlier and they express themselves fully as an Outlier. So if you are one of those people and I’m talking directly down the barrel to you guys, we’ll put a link below for you and in the description. And again, if you go to www.outlier.tv/strategysession, just maybe put in there that you’d like to jump on a call with us and you’re happy to have it recorded and shared with everyone else. I think it would add a lot of value to others, becasue whatever you are going through, others are gonna be going through it. Then we’d love to help you on the call as well.

Kaye Smith:

Yeah, that’s amazing. It’d be really great for people to see exactly what we do as well during those sessions and how we unleash themselves and also any blockages that they might be going through. Because, you know, as we said from the beginning, a lot of times people are going through some kind of tragedy, whether it’s where they’re not into alignment with themself or it is going through something personal and so this can create some resistance, it can create some inner blockages, it can be limiting beliefs. And so during the sessions that we do, that’s one of the big parts of it, isn’t it? Where we kind of unlock that potential and the chains that we put on ourself, we kind of unleash that.

Andrew McCombe:

Yeah. I think one of the biggest things, Kaye, is what we really do is we help save people a hell of a lot of time, money and effort of guessing a) who the hell am I? and and b) what the hell do I want to do to get to where I want to go? Which I don’t even know. What we do is we get real clear, real quick and it doesn’t come from, we teach you how to tune into it within yourself to get those answers for you. And then honestly, the most empowering part for me, or inspiring part for me is when you see people’s minds open and the possibilities, because Outliers are about infinite possibilities, right? So when we see their infinite possibility radar go on, the world is their oyster. And that is the most amazing part to me.

Kaye Smith:

Yeah, absolutely. So yeah, during this first episode that we’ve just done, it’s really just an introduction to what we’re doing, but yeah, moving forward, we’d really like to have an audience, participate. So yeah, like, as Andrew said, we would love to have you on board this podcast and on this video. So please go to www.outlier.tv/strategysession and register your interest and we’ll be in touch and we’ll get people on the call and I’m really excited to have that as well. Andrew,

Andrew McCombe:

Fantastic. Well Kaye, we’ll see you in the next session and hopefully we’ll see all the Outliers on the call very soon.

Kaye Smith:

Yeah. So thank you very much guys. I’m Kaye Smith. I’ve been with Andrew McCombe and here’s to living the Outlier life outside of the comfort zone.

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