How To Start A Passion Based Business

How to Start a Passion Based Business

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Hi guys. I’m Kaye Smith, and welcome to Outlier where we share inspiring stories of ordinary people doing extraordinary things outside of their comfort zone, in a bid to inspire other Outliers and entrepreneurs do the same. I’m joined by our founder and CEO, Andrew McCombe. Today, we’re going to recap our latest episode with Quentin Nolan and go over our key takeaways from the interview. Hi, Andrew, how are you doing today?

Andrew McCombe:

Hi, Kaye. I’m great. Good to be here.

Kaye Smith :
Great. So, do you want to start going over the key takeaways from the episode that we just launched last Friday with Quentin Nolan?

Andrew McCombe:
Yes. A great story of Quentin, from Liquid Snow Tours, which is now rebranded as MountainWatch Travel. If you’ve missed the episode, you can watch it here. And if you want to catch up on all the other Outlier episodes, which you can watch for free, you can also catch up with those here at www.outlier.tv/watch as well.

Andrew McCombe:
A fantastic story Kaye. Essentially, Quentin as a 21 year old had been down to the snow with his mates and loved it so much he thought, well, what if I hire a bus and next weekend go down and bring a bunch of people with me? So, that was his first foray. He’d hired a bus, went down from Sydney down to Jindabyne here in Australia and essentially every weekend for that season (or that ski season), took people down from not only his friends, but from local backpackers, etc. A mind blowing story from that one sojourn into business.

Andrew McCombe:
The following year, he went to Hakuba in Japan, which is now a world famous ski region and he took 40 people over on a one week tour. All from Australia went to a tour. He went there a few days earlier, sussed it out. Hadn’t been there before, which is amazing and went with 40 people. Then the following year, he took back 400 people.

Now, he takes over 8,000 people a year to, predominantly, Japan. He also runs tours to New Zealand, South America and Europe, but predominantly, Japan. He’s eventuated into having seven hotels and he has a Snow Machine, which is a big music festival as well. So, it’s just an incredible story of a young 21 year old following his passion. Ultimately for me, the key learning there is he went snowboarding with his friends and essentially he said to himself, “how can I get paid to do this?”

Andrew McCombe:
He loved it so much. He was literally saying, how can I get paid to do this? It reminds me of myself when I started Golf Getaway–the world’s only golf travel show. I’d, literally, just taken up golf and I said, how can I get paid to do this? And so, for the Outliers and entrepreneurs out there, it’s a really good question. If I had all the time and money in the world, what would I be doing with that time and that money?

So, if I use Golf Getaway www.GolfGetaway.com.au as an example, I wanted to travel the world, play amazing golf courses and share my experiences with other passionate golf and tourists similar with Quentin. He loved snowboarding and he wanted to share it with others who also had the same passion.

A great question is how can I get paid to do this? And then use the other questions of if I had all the time and money in the world, what would I do with that time and money? And usually if it’s going to be business related, you’ve also got to say, that’s also going to be a benefit to others.

I know it’s a short and simple learning, but it’s very, very powerful. It’s something that if you meditate on for a period of time, will come up with some fantastic answers for you as it did for Quentin .

Kaye Smith :
Amazing. Something that I take away from that as well, is that, you know, being a 21 year old (or a 21, 22 year old) and just having that gumption to go ahead and create something so Outlierish. Going from Australia into a then unknown place in Japan, working with the Japanese and their culture and everything else. Then bring all these tourists, going from a small group to huge groups. And what is it do you think about the essence of youth as well in that. We talk a lot about limiting beliefs. Do they kind of accumulate over time and is there something we can take away from the youthfulness of our 21-22 year old selves that can push us forward in business?

Andrew McCombe:
Yeah, that’s a really good question, because obviously when we get a bit older, if people are starting businesses at a later age, they tend to have, security limitations called family or mortgages or whatever. But, the beauty of being young at 21. I started my first business at 21 as well. I remember for myself and I’m sure, and Quentin talks about this in his interview, is if he made a mistake, he just learned from it and moved on. So, I remember when I first started, I didn’t even think about the downside. I just wanted to do it and I think why I wanted to do it was because I was so passionate about it. It’s not a case of saying how can’t I do it? It’s how can I? So, you’re always looking for that solution.

Andrew McCombe:
To me, any entrepreneur or Outlier is really a solution-oriented person. We don’t tend to look for problems. We’re looking for a solution. If we come up with a challenge, we are looking at a way around the challenge. So, I think for Quentin, he just learned very quickly from if he made mistakes or things weren’t working. He just adjusted, adapted and moved around those. Then just kept forging forward, obviously with the burning passion to want to keep snowboarding for himself and have others experience this beautiful power of snowboarding as well as skiing.

But again, like for the older people who, maybe wanting to start something now, but they do feel they have restrictions. The reality is you only get one life, right? So, if you get to your deathbed, do you want to die wondering?

Andrew McCombe:
So effectively, people’s fear of the things that could go wrong but, the reality is if you’re not doing what you love now, anyway, then what’s the problem? So, I talk about this in the Outlier Coaching. What we fear the most already exists. So, if it already exists and we’re okay, then what we fear the most, isn’t gonna be a problem for us.

Andrew McCombe:
I’ll give you an example. If I fear, I’ve got a mortgage and I’ve got, say three kids, I’m 45 years old and I’m worried that if I start doing what I love, it’s going to impact all of those things. Well, I’m going to ask you anyway. By not doing those things, how do you feel now? Anyway? So, the reality is you’re only gonna feel what you’re already feeling.

Andrew McCombe:
So, you might as well do it and worse case, it can’t get better than you’re feeling now anyway? Because the reality is if you want to start a business, it usually means you want more than what you’ve already got, or you want to express yourself more in whatever way it is important to you. So, if you are not doing that, that’s a feeling of dissatisfaction. I would say what’s the risk?

You’re going to continue to feel the same way you felt. If you don’t do something, they talk about the definition of insanity as trying to do something over and over and get a different result while that’s essentially what you’re doing, if you don’t do it. I would say do it anyway, like Quentin. Learn as you go, but another good analogy is do something that’s going to steer you and not sink you.

Andrew McCombe:
You’re not going to throw all your eggs in one basket and know it’s going to affect your kids and your mortgage or whatever, but just do something that’s going to guide you. As it proves itself, more and more successful, do more and more of it. And that’s a really good point with Quentin.

When he first started on that first year in Japan, he took 40 people. Then the next year he had 400 people. He’d effectively grown his business by 1000% in one year and now he does 8,000 a year. He didn’t start with 8,000. He started with 40. So obviously, start small, grow from that and then see what evolves from that.

Kaye Smith :
Yeah. That’s a really great point. Also, I guess for many people they might be looking at, okay, I have this idea and I have this passion, but there’s still so much fear involved in going ahead and implementing it. I think what you said earlier about really knowing what you want to do in terms of what would you do if you had all the time and money.

I think it’s very powerful to have that really clear, to write that down, to have that as your goal and to know what would you do if you had anything and you could do anything. Then, you can take those small steps to try and make that happen. So, whatever that big goal is, if you have that in mind, then you know the opportunity presents itself just to take that one small step, you can take it.

Andrew McCombe:
Yeah. I’m going go a little deeper on that Kaye. Essentially, the reason you want to have the business or whatever you want is so that you feel certain feelings. Then the alternative of that is the, what ifs. But the what ifs or the challenges or the things that could go wrong. What are they really?

Again, they’re just feelings that you don’t want to feel. So, the way I look at it is, if you are comfortable with the feelings you don’t want to feel, and obviously how you get comfortable with them is just to feel them. I promise you if you feel them, they don’t last very long. But it’s also to make sure that the feelings that you do want to feel are where your attention is on more often than the ones you don’t want to feel, because our subconscious mind is like a heat seeking missile. It will always hit what we’re aiming at.

Andrew McCombe:
If we’re always focused on all the negative things we don’t want to feel, we’re going to get more and more of that. If we flip that and we focus only on the things we do want, and as you said, if you sat down and wrote the answers to, if I had all the time and money in the world, what would I do? And then start to take action in alignment with those things, you’re going to start feeling more of those good feelings.

Like a snowball, those feelings start to grow as you focus on them more and more. So, that would be my answer to that. You’ve really just got a feelings conflict. You’ve got the feelings you want to feel and the ones you don’t want to feel. So, try and make the ones you do want to feel a lot stronger. How you do that is just put more attention on them.

Kaye Smith :
Okay. That’s really interesting because when we relate that back to, Quentin and the question that we, spoke about earlier about being youthful and passionate, then that just becomes automatic flow. When you’re passionate about something and when you’re living in alignment, those feelings just get bigger and bigger and bigger. The world that you want to create just opens up more naturally. I think the next point we were going to go on to is about timing. Those timings then come just naturally that all of a sudden those opportunities just pop up because you’re in alignment for those opportunities.

Andrew McCombe:
Absolutely. So, really good point there. Two things that stand out for me was the location there in Hakuba, in Japan was a real Outlier in itself. 20 years ago, it wasn’t a large ski resort town. It was world famous for its snow and the quality or the amount of snow and the dryness of the snow. But it wasn’t a busy ski town like it is now. So, the beautiful thing there is, just answering your question, I have a formula. It says action times traction equals attraction. So, if you look at each of those words, action, traction, attraction. It essentially means if I take action, I eventually get traction which then as I get more and more traction, it leads to more attraction towards me. So if we look at Quentin, he took action.

Andrew McCombe:
He just did it because he loved doing it. So, let’s call the action 40 in the first year, he gained traction from that first year and next year he had 400 coming with him. Now he’s got traction. Then as he kept doing it, he starts gathering more attraction because more and more people want more and more of what the people who are going to Hakuba are getting. It’s called an amazing snow experience. They want it too.

But what is the key with all of those three words? and the word applies in each of those words, it’s action. Without the action, you cannot have traction and then you cannot get attraction. If you look at the spelling of each of the words they all have the word action in them. So, When you look at the beautiful alignment piece with Quentin he’s in Hakuba, which is a relatively unknown, small ski town with beautiful, it’s a perfect product.

Andrew McCombe:
He talks about it in his interview. It had the best or amazing, world class snow. It was relatively underdeveloped. So, he started taking action in that space. And then what happened after that? This again goes back to business. A lot of people go to a business and they try start something that nobody wants. It’s like, we talked about last week, Roger Hamilton, he talks about it in his message that it’s best to go to the river and carve off your form of flow from the river. The river’s like where the market’s already happening, rather than dig a hole in the desert and try to start a river flowing to you. So, if you look at Quentin’s example of that, he had, literally an invisible river that existed called Hakuba. As I said, it was an Outlier in its own right.

Andrew McCombe:
All of a sudden through his action and bringing people to the town, things started to grow. Traction was garnered, attraction started happening. Infrastructure started growing, hotels, etc. More and more people came into the region. We talk about this and he talks about it in his interview. From Australia, Jetstar and Qantas started flying. They started a route from Australia to Tokyo which hadn’t existed up until then.

So, he was literally riding a crest of a wave of business growth. Honestly, as a business owner that would’ve felt so much better for him because people were coming to him as opposed to him trying to get people to come to him because they maybe didn’t like skiing or they weren’t interested in going to that area. He had all of the ingredients in one region.

Andrew McCombe:
They talk about that. There’s a book called Red ocean, Blue ocean where the red ocean’s like when you’re in a market, you’ve got so many competitors. It’s like, the red is the blood in the water. Everyone’s fighting like sharks. Whereas the blue ocean is you’re in this perfect point between your market and what you’re offering are meeting perfectly, but no one else is doing it.

Luckily for Quentin, he was the first of the people in Hakuba to start offering what he did and he just rode the wave with it. Then that brings us to our next point, is that the vertical businesses that he integrated in relation to it. So initially he ran tours but then, he found he was running out of accommodation for not only his staff, but also for people coming, because what was also happening on weekends as the Japanese would come from Tokyo and take all the accommodation.

Andrew McCombe:
So he’s going, I’ve got all these people coming, but they’ve got nowhere to stay. So, initially he hired a lodge the first year he was there. Then the second year, he ended up buying the lodge so he could dictate the hours and how long packages were, etc. But then he eventually, in partnership with another operator, ended up with seven hotels. So, that they could dictate who could stay and when they could stay. Then the beautiful vertical integrations of that.

They had the bars and the restaurants in the hotels. They would then funnel the people after their skiing would go to the bars and restaurants. So obviously, from a business perspective, he’d make more money. He also doesn’t just work with his own hotel.

Andrew McCombe:
He’s still an agency with all the other hotels in the region. He has just started to buy other hotels in other regions as well. Then he has also started Snow Machine, which is an amazing snow and music festival. The last time they ran it, just pre COVID was with 3000 people, it sold out literally within a week. They sold everything out and they do it at a time of year where there’s not a lot of tourism in Hakuba. So, in the March period where it tends to taper off a bit. They book out the whole town but the beautiful thing about that is the integration from being tours to then accommodation, to then bars, restaurants, and everything else is. I guess they call it, squeezing the lemon to get every, drop of juice out of it to maximize the revenue from each person who’s coming on those tours.

Andrew McCombe:
So just a fantastic thing. If he’s gone from, first of all, he is looking at his passion, how can I get paid to do this? Then he is in an amazing place with the perfect timing. Then he is starting to integrate all of his businesses together as well. So, they all spin off each other, which is literally the perfect formula for a great business.

Kaye Smith :
Yes. Amazing. What I take away from that is that, from my own experience, like the red ocean and the blue ocean. When the doors are open, they’re open and when they’re closed, they’re closed. I think from people starting out businesses, wanting to do something else, or if it’s in alignment or not. You can kind of tell if it’s in alignment or if it’s in your flow. If the ocean is red or if the ocean is blue. If you keep coming up blockages and blockages, it might not be the right direction for you, or it might not be. You just need to pivot a little bit. Then, as soon as things start opening up, you know, you’re in that flow.

Kaye Smith :
You know, you’re in that alignment and things can escalate. Then what also I like about that is that as we said earlier, like Quentin is a 22 year old and he’s gone from just taking some people on a tour business. Now all of a sudden he owns hotels. He owns businesses, he owns restaurants and music festivals. But when I’m listening to this story, I’m thinking, this is one person who was young. He hasn’t got all this business experience and done all these business courses. He just went with the flow and then attracted the right people to then help him along the way to build his verticals.

Andrew McCombe:
Absolutely. Again, I keep going back to passion, right? So, if you can find a market that has a similar passion to you and there’s enough people in it. For me, a classic example was Golf Getaway. I knew there was a market because I knew there was a massive golf industry, but if I was so passionate about golf and I was addicted to it and I could see it through my golf and travels, I knew others were too. So for me personally, I didn’t need to do a lot of marketing because people were attracted to what I was offering. You look at Quentin as well. People love snowboarding, they love skiing. So it’s not a hard sell. They’re already passionate. To me as always the key there is the passion, but then making sure that your market wants the offer that you are providing.

Andrew McCombe:
And if you can marry those two up it’s going to be rather a significant business. And in addition to that, this is where it gets really important. This is actually my fourth point, Kaye. A really big thing for Quentin was the power of repeat business and the referrals he was getting. So if you look at the first year, he had 40 people to Japan. The next year he had 400 that’s a thousand percent increase. Those people came because those initial 40 had such a great experience. They told their friends and their family and they came next time. So, what’s a real standout for me in the way Quentin operates. He’s all about relationships. He has seven hotels, right? As an example. If his customers don’t want to stay in his hotels, he’s not gonna make them or force them or try to coerce them to stay in those hotels.

Andrew McCombe:
He wants to do whatever it takes to give the best experience for his customers knowing if he does that they will come back next time. They will tell a lot more people as they do and as they have. Therefore they’re going to link it to his business. So, that’s where we go back to the alignment thing, right? His values are in alignment with his passions. His values are obviously looking after people. His passion is snowboarding and making sure everyone has the best experience and therefore the business starts to grow because of that. And he talks about it in the interview, he’s like I would rather look after someone really well than spend a thousand dollars on Facebook Ads. Because he knows he’ll get better business or more referrals from looking after people than he will through spending a thousand dollars on Facebook ads. So, that was real a real standout for me.

Kaye Smith :
It’s almost like making his own influencers, like making everybody an influencer.

Andrew McCombe:
Exactly. And they’re raving fans, right. They’re just pumped on the snowboarding and the experience that they’ve had and they go home and the beautiful thing is like you say, like an influencer they’ll have their own videos or their own photos. Then, they tell all their mates about it when they got home, then they want to go on the next trip. Where do we go next?

I used to have this with Golf Getaway. We’d go one place, next time, right, where are we going next? And then they go there, right where are we going next? It just becomes an ongoing process. So I just feel pumped because I know how he feels with what’s going on. It’s just exciting to see and again, for the viewers sake, the young entrepreneurs and the young Outliers out there, I know it takes a bit of maybe time and effort to plan that. But, we talked about it last week, if you are passionate and you have a talent in it, you’re going to provide the most value. So, if you’re providing the most value, people want more of it and then they’re going to keep coming back to you.

Kaye Smith :
I think also what’s important for me is about the relationships as well. Personally, I believe this did help with Quentin is the culture of the Japanese society in the way they do business. Just spending a lot of time in Asia, myself and understanding how business works here. You know, in Japan, the culture of business is so deep that you have to build these relationships and the way you work with the community and other business owners. I think this is really valuable for people all over the world to takeaway, of how you nurture your surroundings. Like with other business owners, you don’t have to have the whole market to yourself if you’re also supporting everybody else around you, it becomes a win-win for everyone.

Andrew McCombe:
Well, I think that’s the key point, Kaye is win-win. If you’re looking to have a win lose outcome, it isn’t going to last very long. The amazing thing with Asia, in Japan in particular is business doesn’t happen overnight there. It’s more of a traditional, slower burn. They want to get to know you first to know that they can trust you. But once they do, like if you look at Quentin, it took time. But very soon he had all the ski schools on board. He had all the hotels on board. He had all the ski resorts on board. He had the bus companies that were going to Tokyo on board. He had the airlines on board, you know, Jetstar and Qantas, but it didn’t happen overnight. It takes time and the other thing he had on board was his staff.

Andrew McCombe:
So, he really looks after his staff too, knowing that’s about a long term play, not a short term instant gratification play. He talks about an interview. If you’re going to go for that, it is not going last long. So, look for the win-win and in all his scenarios, he’s looking, how can the hotels benefit? How can the ski resorts benefit? How can the ski schools benefit? How can the bus companies benefit? And if they’re all winning, he’s got to be winning at some point in there as well. Obviously, if he he’s not, then he’s maybe not going to do business with those relationships, but at the end of the day, he’s looking for that win-win at all times. And that’s a massive fundamental value that all entrepreneurs should have.

Kaye Smith :
Yeah. Because even that works on the online space. I mean a lot of the marketing gurus and learnings that you, get from the courses say about the different amount of touch points that you need to make before somebody makes a purchase and about building the relationship. So, we can really take away from this traditional way of doing business into the online space as well and how to still nurture, not an instant gratification. Relationships need to be nurtured and need to be built and knowing who your audience is and knowing what they want and how to communicate to them and how to make it a win-win situation. I think it’s very important.

Andrew McCombe:
Absolutely. I think if you look at that on paper, it looks like, oh my God, that’s a lot of hard work, that’s going to take a lot of time. How is it going to make me money in the short term? Blah, blah, blah. But the reality is, if you look at the model that Quentin applied and you just look at first things first, you just need one customer, right? So how can you get one customer first? And then look after them as best as you can. Then say, well, how do I add a zero to that? then have 10 customers. And then once you’ve got 10, how do I have a hundred customers? Again, look at Quentin. He had 40. Well actually he initially had 12, right? He went to a bus down from Sydney that sat seated 12. Then he went to Japan with 40.

Andrew McCombe:
And then next year after that he has 400. So he just kept adding zeros. The way he added zeros was look after people. He even talks about it in his interview. He, for the first three years, didn’t even draw any money out of the business. He worked part-time at a bar at night to help fund the growth of the business as well. So, you know, he was willing to commit and he talks about this as well. He talks about for three years of his life, he had to fully commit to not receiving a lot for long term, never having to work for anyone else ever again. So ultimately, he made the choice to put in the commitment for three years to maybe feel a little less at choice by having to work for someone else. But he knew it was for the longer term gratification that is now giving him lifelong choice.

Andrew McCombe:
So I guess for me, Kaye, the big takeaways, I’ll just summarize it real quick because I know we’ve got another section we want to talk about today, but again, follow your passion and your flow. That’s really, really important. Making money is a byproduct of offering as much value to others as possible based on what they want. Not so much about what you want, but if you can marry your passions with their passions, it’s going to make the situation, a whole lot easier. The other thing is like I just mentioned is be persistent and don’t think it’s going to happen overnight, but work out how you can support yourself in the short term to get that longer term gratification. In Quentin’s case, it was about working in the bar and stuff. Then obviously the big one for me is focus on win, win.

Andrew McCombe:
Win, lose is like a game of soccer. You know, that there’s always a loser at the end of the game, but win-win is saying, if I’m doing a transaction with someone, how are they going to win? How am I going to win? Is there going to be a fair exchange of value and make sure that all of your transactions have that throughout the whole process, as Quentin proved, he went from 12 on a bus to 40, to a tour to Japan, to 8,000 per year, which then lead to seven hotels plus lodges, incredible relationships. Ultimately, you can’t lose that value. If he was to lose everything tomorrow, he would not lose the connections he has and the relationships he’s got and all the experience that he’s garnered over the time. So, that’s the real value and the investment that you’d be investing as a young entrepreneur. If you’re not up for that, honestly, and this is our theme for today, actually. If you are not willing to take responsibility within yourself, then don’t do it. So Kaye that’s my summary of Quentin’s episode and obviously a good segue into self-responsibility.

Kaye Smith :
Great. Yeah, I think Quentin’s episode was really enlightening from these standpoints that we’ve mentioned. I’m really looking forward to going into now about taking responsibility and how that looks in our daily lives and our business.

Andrew McCombe:
Yeah. So I guess if we look back at the, if I had all the time and money in the world question, what would I do with my life? Assuming you want to now turn that into a business. That is the first step in the process. You’ve got to start looking inward. We talked about it last week. Questions are the answers. So, you’ve got to start asking yourself some quality questions to start looking inward. And so it’s essentially saying once you’ve come up with your answer or your vision for what you’d like to do, you then still have to ask yourself, am I 100% committed to doing this regardless of what it takes? We have a philosophy here at Outlier that says your external reality, (be that everything that happens outside of your eyes), is a reflection of your internal reality. So, if you want the external reality that you want, then it has to come from the inside.

Andrew McCombe:
Now, what that really means is you are in control of the process and how we control that process is we make sure our thoughts, our feelings, our beliefs, and then our behaviours are in alignment with the reality that we’d like to experience. So again, the beautiful thing about that, is we can control our thoughts, our feelings, our beliefs, and our behaviours to make sure they are in alignment with that reality. So Kaye, self-responsibility to me is essentially saying, well, if this is a reality that I want, and I’m in tune with that internally, am I 100% committed to thinking, feeling, believing and behaving in alignment with that reality?

Kaye Smith :
Incredible. So, for people that might be struggling with that, we are calling out for anybody that would like to come on our show and work with you personally, who might have some limiting beliefs or you know, who want to work on that system that you mentioned to come on the show and to work with us and for us to promote that.

Andrew McCombe:
Yeah. So in relation to that self-responsibility, and your ideal reality be that your life or your business or your relationships or your finances, whatever already exists. Now that’s a trippy concept if you are only hearing it for the first time, but quantum physics has shown that infinite possibilities exist at the same time. So what does that mean? Well, what it means is if you are not experiencing the ideal reality that you’d like to experience right now, it doesn’t mean it’s not possible. And it doesn’t mean that it doesn’t exist. It just means you are not resonating with that possibility. So, what we do at Outlier is we help you identify what that reality is for you, be that business, relationships, whatever, and predominantly for us, it’s business. Then, so we get clear on that.

Andrew McCombe:
We get clarity and direction around your ideal reality. Then what does it feel like as if it already exists? Because that’s the most important part. Because the quickest way for you to resonate with it is to feel the feelings associated with it. But what happens with most people’s society is all of their thoughts, some feelings and other beliefs jump in to say why they can’t have that reality. (e.g. they don’t think it’s even possible), right? So what we are offering and we’re doing it in two ways, you can either just go straight to our coaching programs or you can actually volunteer to come on one of our episodes and we will put you through our process to either remove a limiting belief. So, if you feel like you’ve got a limiting belief, you want shifted, we can help you remove that very, very quickly.

Andrew McCombe:
An example could be fear of success. Fear of failure. Fear of looking like a fraud, fear of being an imposter, fear of not being good enough is always a huge one. Then, there’s a whole heap of other ones underneath that you may not even be aware of that are actually stopping you from having your ideal reality right now. And then we have another coaching session, which is related to a business challenge. It’s like a hot seat where you’ll present a business challenge and we will help you realize that the challenge isn’t an external thing, it’s actually an internal thing. So, once you shift what’s going on for you internally, and again it only takes a couple minutes, the external changes by default. So, you might find it’s a mindset thing. It could be a media or a marketing thing, or even a management thing.

Andrew McCombe:
But what we do at Outlier, we see things differently. Most gurus out there will try to change the physical. What we do at Outlier is change the internal. When we change the internal the physical changes by default. So, Kaye, if anyone does want to volunteer for a session or they just want to jump straight into our coaching sessions, I’ll put the link below for them, but effectively it is www.outlier.tv/strategy session. Fill in your information, tell us as much information as you can. Then, we’ll just assess that and see how we can help you best.

Kaye Smith :
Amazing. Yeah, I’m really looking forward to these episodes and helping people on a show live so we can really show the power of what we do here.

Andrew McCombe:
Absolutely. So obviously there’s two sides to Outlier. We love sharing these stories of amazing entrepreneurs like Quentin. We’ve got great stories coming up but one part is we also help inspire others to do the same. So, we have the coaching that can support them. If you can’t afford the coaching and you want to come on the show, we can help you there as well. It’d be great to use your story to then inspire others as well through your transformation.

Kaye Smith :
Something I wanted to mention from previous in our conversation today, which is really important, are the meditations that we have available as well. Because, we were talking about feeling the feelings and how, when we feel the feelings, this really helps to bring them out. When we feel them, it kind of dissolves them. So, we have those meditations as well, that can really help anybody move through those limiting beliefs.

Andrew McCombe:
Absolutely. So obviously, that’s something that is a bit more self-paced, but we utilize them a lot in our sessions, but if you want to check them out, I’ll put a link below for you as well. See www.outlier.tv/unleash-your-inner-outlier-do-it-yourself-program It’s literally something you can do every day that helps you.

There’s two sides to it. There’s they attract the ideal reality. So, we get you tuning into those feelings and then there’s also the we call it the fast healing meditation that helps remove feelings you don’t want to feel. But the beautiful things about feelings, Kaye, is they’re actually trying to help us. So, feelings just want to be felt and with them comes profound wisdom. But what most humans do is they have these negative feelings come on and they do everything they can not to feel them, right? So, the problem with that is they never get the wisdom that the feelings are trying to help them with.

Andrew McCombe:
So I use the analogy. It’s like a race track, the car races around the track and there’s a wall on the side. The wall is like feelings. The wall is just there to tell them there’s a wall here. Don’t come here. So, feelings are similar. When they come up, a negative feeling, it could be fear, or anxiety or depression or whatever. It’s just telling you, I feel a certain way and then underneath it, it always has the solution for you, providing you feel the feelings associated.

But if you don’t, we call that suppression, it’s called pushing it down. If you suppress, they will always come back to be felt. So you’ll keep finding yourself, repeating the same old cycles until you finally stop, feel the feelings, learn the lessons associated, and then take actions on the insight that comes up from them, that is trying to help you get you to where you want to go. So, if you’re committed to that, and you’re really keen to look into that or delve into that, that’s something that we are experts at Outlier, and we’d love to help you.

Kaye Smith :
Amazing. So Andrew, before we wrap up for today, is there anything else you would like to add from the recap or from what we’re doing?

Andrew McCombe:
Yeah, Kaye, for anyone who’s new to this. Sometimes when you don’t know what you don’t know, what we might be saying, doesn’t make a lot of sense. So, what I would suggest is if you were to close your eyes and maybe just tune in for five seconds and just feel, does what we are saying resonate with you?

Do you feel like you’ve got more to offer? Do you feel like you’d rather be yourself? Do you feel like you want to be a fully expressed version of yourself? Do you feel like society isn’t working for you? If so, trust the feeling and if what we are offering can help you or you feel like it might be something, just investigate it. We talked about it earlier, Kaye, where Quentin just took a small step. Just investigate it.

Book a strategy session, have a conversation and just see if it works for you. If it doesn’t, that’s fine but what I’m saying is when we’re often in the new or start of a process, we’re often unsure, but how do we remove that uncertainty? Is to feel the feelings that are really going on for us. So, if you feel actually compelled or that you are resonating with what we are talking about, then I’d encourage you to have the courage to take the action on it.

Kaye Smith :
Amazing. I’m really looking forward to speaking with all these Outliers and just really inspiring as many people as possible to live the life that they deserve to live.

Andrew McCombe:
In a nutshell, Kaye, that’s it, right? We just want, and we are passionate about helping people be themselves and turning it into a successful business, which allows them not only to be themselves, but then it allows them to impact many other people. Be that their customers, their staff, their family, and anyone else that they choose to make a difference to. If you feel that feeling that I’m talking about, that’s ultimately the upside for you, that we are trying to get you the outcome for.

Kaye Smith :
And then the butterfly effect that comes from that, is so beautiful. Great, well, I’m Kaye Smith and I’m with Andrew McCombe and here’s to living the Outlier life. And we’ll see you soon for the next episode. Thank you, Andrew.

Andrew McCombe:
Thanks. Kaye. We’ll see you soon.


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